Tips for Best Practice Video Marketing

Okay, there you have some amazing reasons for incorporating video into your marketing activities, or learning how to create awesome videos if you’re interested in digital marketing careers. But how do you actually go about making a video that’s engaging and optimised? Here are some tips.

First off, figure out what the ideal video length is for your platform – here’s what Hubspot recommends:

  • Instagram: 30 seconds
  • Twitter: 45 seconds
  • Facebook: 1 minute
  • YouTube: 2 minutes

Other things you’ll want to to to ensure the best engagement and accessibility as well as boost your SEO include using captions for autoplay and keeping the video on silent if it’s on a landing page. Videos on landing pages can be very effective but only if they don’t scare viewers away. You’ll also want to be sure to keep your video mobile friendly across the board.

In order to understand how your videos are performing, practice good SEO standards and always check your metrics. You can develop a standard library of various videos and keep them organized in YouTube, then incorporate them into various forms of content such as blogs and emails.

And don’t forget about your call-to-action, which on YouTube usually consists of a little annotation suggesting that users subscribe to your channel.